2015年5月15日，中国保健协会保健咨询服务工作委员会将于上海举办的“健康产业领袖峰会”期间召开“中国保健(营养)食品高峰论坛——政策法规的变革与营销的创新”。
15th May, 2015, Committee of Health Care Consultation – China Health Care Association will hold “China Health (Nutrition) Food Summit —— the Regulation Modification and Marketing Innovation” during “The Health Industry Summit” in Shanghai

        新修订的《食品安全法》已颁布，并将于2015年10月1日起施行，将对保健(营养)食品行业带来深远的影响。
The newly revised Food Safety Law has already issued, which will be put into force on 1st Oct. 2015, great influence on health food industry.

        新法规明确了对保健食品实行注册与备案分类管理，将要建立保健食品原料目录（目录包括原料用量和对应的功效），符合目录规定的产品实行备案，其他产品继续实行注册；并且对保健食品的生产、标签说明书、广告等方面做出了严格规定。新法规还要求对特殊医学用途配方食品实行注册管理，其广告适用药品广告管理规定；婴幼儿配方食品应向省级食药监部门备案；对婴幼儿配方乳粉实行注册等。
New Food Safety Law makes clear the different management of health food registration and record, going to build up health food ingredients catalogue, including the ingredients’ dosage and function. When the product makes from the ingredients included in catalogue, the product could record; while the others have to do the registration. Moreover, new Food Safety Law strictly stipulates the health food manufacture, label and directions, and advertisement. New Food Safety Law also requires registration management of special medical use formula food, whose advertisement requirement is as same as medicine advertisement regulation; infant formula food should do the record to provincial Food and Drug Administration; infant formula milk powder should do the registration, and etc.

        如何正确解读新《食品安全法》，如何快速适应新的准入制度，规范生产销售行为，在中国保健（营养）食品市场中得到快速健康发展，受到行业的广泛关注，牵动国内外企业的心弦。
It is being concerned that domestic companies how to understand and interpret new Food Safety Law, and how to regulate the manufacture and marketing behavior under the law; it is also foreign health food companies how to successfully understand and adapt to the regulations in order to set up their own business in China.

        随着传统网络平台与微商的高速发展，互联网与移动互联网早已成为不可忽视的营销渠道，保健食品企业如何通过微信平台进行保健食品营销；传统互联网平台、传统药店渠道面临巨大压力，如何根据自身特点进行创新，重振雄风；药品企业如何利用技术及资源优势成功转型，在保健行业站稳脚跟……众多行业热议的主题都将在我们的论坛上展开讨论，希望您能得出适合自己的答案！
With the rapid development of traditional internet platform and WeChat commerce, they have already become the marketing channels that cannot be ignored. How to sell the health food through WeChat platform? Traditional internet platform and drug stores are under great pressure, according to their characteristics, how to make a difference? Pharma companies how to take the advantage of science and technology to successfully transfer into health industry? All these heated topic will be debated at our summit, and we hope you will your special answer!

        本次“论坛”邀请了众多国内行业主管和专家对政策法规进行详尽解读；还邀请了保健（营养）食品行业优秀企业代表同大家分享营销与创新的经验心得。同时，现场还有专业法规咨询服务人员为到场来宾答疑解惑。
The summit has invited numerous domestic industry directors and experts to interpret the regulations and laws, and the representatives from leading health food companies to share their marketing and innovation experience. Meanwhile, there are professional regulation consulting service staff help audience answer their questions.

内容丰富，名额有限，不容错过，期待您的参与！
Welcome to our summit!
主办单位/Organized by：
中国保健协会保健咨询服务工作委员会
Committee of Health Care Consultation – China Health Care Association
国药励展展览有限责任公司
Reed Sinopharm Exhibitions
支持单位/Supported by：
中国医药保健品进出口商会
China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)

一、会议日程/Agenda：

时间/Time	会议内容/Content
10:00-10:30	《食品安全法》及保健食品相关法规的解读 Interpretation of Food Safety Law and other Regulations Related to Health Food 国家食品药品监督管理总局 相关负责人 China Food and Drug Administration
10:30-11:00	保健食品注册经验分享 Experience Sharing of Health Food Registration 中国保健协会保健咨询服务工作委员会  高鹏副会长 Gao Peng: Vice-Chairman of Committee of Health Care Consultation – China Health Care Association
11:00-11:30	进口食品合规性风险分析及控制措施 The Compliance Risk Analysis and Control Measures for Imported Foods 中食安信（北京）信息咨询有限公司  费洪涛总经理  Fei Hongtao: General Manager of Antion (Beijing) Information Consulting Co., Ltd.
11:30-12:00	中国保健食品产业发展的机遇 The Develop Opportunities of China Health Food Industry 中国保健协会保健咨询服务工作委员会  Committee of Health Care Consultation – China Health Care Association
12:00-13:30 午餐/Lunch
13:30-13:55	保健（功能）食品进出口概况和关键问题分析 Analysis of Imports & Exports of Functional Foods and Related Key Issues 中国医药保健品进出口商会  张中朋副主任 Zhang Zhongpeng: Vice Director of China Chamber of Commerce for Import & Export of Medicines & Health Products (CCCMHPIE)
13:55-14:20	大型药品企业在保健食品领域的突破与创新 Large Pharma Companies’ Breakthrough and Innovation in Health Food Area 浙江康恩贝集团医疗保健品有限公司  董树祥董事长 Dong Shuxiang: Chairman of Zhejiang Conba Pharmaceutical Co., Ltd
14:20-14:45	中国超大规模的（营养、健康、休闲）食品营销平台介绍 The Introduction of China’s Super Large (Nutrition, Health, Leisure) Food Sales Platform 深圳市怡亚通供应链股份有限公司  陈凯总经理 Chen Kai: General Manager of Shenzhen Eternal Asia Supply Chain Management Ltd.
14:45-15:10	传统互联网平台的品牌保健食品营销 Branded Health Food Sales on Traditional Internet Platform 北京北联伟业电子商务有限公司  赵彤首席运营总监 Zhao Tong: COO of General Manager of Beijing BayLine E-Commerce Co., Ltd
15:10-15:35	保健食品在传统药店渠道的创新与突破 Health Food’s Breakthrough and Innovation in Traditional Drug Store Channel 碧生源控股有限公司  相关负责人 Besunyen Holdings Company Limited
15:35-16:00	保健品微营销揭秘 Demystify the WeChat Marketing of Health Products  广州肌言堂生物科技有限公司  黄祥泓董事长 Huang Xianghong: Chairman of Guangzhou Skintalk Biotechnology Co., Ltd.
16:00-17:00	现场问答环节/Q&A

 
二、会议的时间和地点/Time & Place：
会议时间/Time：2015 5月/May 15（10:00 - 17:00）
会议地点/Place：中国国家会展中心4号馆M4-02会议室
M4-02 Meeting Room, No.4 Building, National Exhibition and Convention Center
上海市青浦区崧泽大道333号   
No.333, Songze Avenue, Qingpu District, Shanghai
三、会议费用（含会议费、资料费、午餐费）/Fee (Meeting, Handout, Lunch)：
1.  参会费1000元人民币∕人
Registration Fee: 1000RMB/person
2. 中国保健协会会员单位参会费500人民币∕人
Registration Fee for Members: 500RMB/person
四、 汇款信息/Remittance Information：
开户名称：中国保健协会
Account Name: China Health Care Association
开户银行：北京银行阜裕支行
Account Bank: Bank of Beijing Fuyu Branch
开户账号：0109 0373 1001 2010 9112 168
Account Number: 0109 0373 1001 2010 9112 168
五、 会议联系/Contact：
中国保健协会保健咨询服务工作委员会
Committee of Health Care Consultation – China Health Care Association
地址：北京市朝阳区霄云路32号食品科技大厦820A室，100027
Add: Room 820A, Food Science and Technology Mansion, No.32 Xiaoyun Road, Chaoyang District, Beijing 100027
联系人/Contact Person： 王鹏程/Mr. Wang Pengcheng  18612857827  010-51301629 
王宇/Miss. Wang Yu  13311388221
电子邮箱/E-mail： baozihui@21cn.com

文章来源: antion

文章来源:www.antion.net

文章来源: antion

文章来源:www.antion.net